This isn’t just a product milestone. It’s the moment when everything I’ve learned in 23 years of coaching real estate agents becomes available to anyone who wants it.
I don’t say that lightly.
Who This Is For
Agents whose business, financially speaking, isn’t where they need it to be:
These agents have the skills and the drive, but haven’t found the process and cadence to bring everything together. I created Balanced Busy to give you an organized, credible plan to take your life where you need it to go.
The most exciting part for me is knowing all of the lives your focused actions will change as you serve your clients through the biggest purchases of their lives.
Agents who look successful on paper, but feel unfulfilled inside:
These agents are hitting their financial goals, but as their wallets grow, their personal satisfaction shrinks. It’s like these agents are forgetting the fundamental tenet of business: You can’t improve what you don’t measure.
With Balanced Busy out of beta today, that no longer has to be the case. Our Balanced Growth Plans protect the personal priorities that give your life meaning, before even getting started defining business goals.

What We Learned in Beta
I owe a huge debt of gratitude to the hundreds of agents who used Balanced Busy in beta.
Through your experimentation, we learned what you loved—and even more importantly, what you did not. Watching the screen recordings you sent me to review was thrilling in the worst way. Things we thought were super intuitive turned out not to be, and features we added as “little extras” made huge differences.
Here’s what we learned:
The inherent challenge: To get agents using the app, we needed to make it as fast as possible to build a credible business plan.
But a credible business plan requires thinking. It requires agents to do a thorough analysis of:
What’s most important in their lives
Where do they need to go
Which market activities (we call them Growth Actions) will be most effective in getting their life where they want it to be
How can we protect their non-negotiables (we call these Balance Rudders) to ensure the actions needed to grow their business don’t harm their personal lives?
The solution: We built simple onboarding steps that let you create your plan at your own pace—without feeling overwhelmed, cutting corners, or sacrificing the depth needed to make it actually work.
I’m really excited about how we’ve done this.
The Launch Offer
To celebrate coming out of beta, I’m making a special offer—but it won’t be available forever.
Sign up for the annual Balanced Agent Pro plan ($99/month, billed annually), and I will personally coach you through the completion of your Balanced Growth Plan.
Here’s what that includes:
Four one-on-one coaching sessions over your first month of membership
Personalized guidance to get your business and personal life where you want them to be
23 years of experience coaching agents to the highest levels in the industry—now available to you directly
It doesn’t matter if:
Your business isn’t where it needs to be
Your business is good but your personal life isn’t
You’re lacking in both
I’ve coached agents through all of it. And I’m excited to work with you personally to help you live your best life—meeting and exceeding your business goals, and more importantly, your personal goals.
Why this offer is limited:
This offer is a way for me to give back to our early adopters and learn more about our product as it develops. Our current pricing doesn’t allow us to scale with one-on-one coaching indefinitely, so this offer, at this price, can only remain available for as long as my schedule allows.
If you’ve been waiting for the right time to invest in yourself, this is it.
What’s Next
Now that Balanced Busy is out of beta, I’m excited to start building the Balanced Busy community.
That means:
Live training sessions
Interviews with industry leaders
Real stories of agents transforming their businesses and lives
I can’t wait to share all of that with you.
Your Invitation
Here’s the truth:
The magic is in you. It always has been.
All Balanced Busy does is give you a path to unlock that magic—to live the life you deserve to live, and even more importantly, the life the people who depend on you deserve you to live.
If you’re an agent with the integrity to take your life where it needs to go, but you just want some help with the organizational part?
This is for you.
Today is your day.
Ready to build your Balanced Growth Plan?
Sign up for the annual Balanced Agent Pro plan and claim your four personal coaching sessions with me.
Thanks for your patience. Thanks for believing in us. If you know an agent who needs this, please share it with them.
Let’s do this.
—Eddie


